At first glance it seems simple. But many do not know that making a logo is not easy. How he describes the product or service, to how strong the logo survives and lives in everyone's mind. A website or blog should also have a logo.
But what is a logo and how is it different from a brand?
The simple explanation is that the logo is in the form of a picture or a sketch that contains a certain meaning. It can represent many things, it can be understood from one company, organization, product to the state symbol.
The goal is that the product or service or institution in question can be easily remembered instead of the actual name.
As for the brand, it is also an identity but not merely a symbol (logo). Brands usually add slogans or harmonious color combinations. Examples such as Nike which always contains the slogan "just do it" while putting a tick logo that is typical of hers.
For this post, we will only focus on the logo. But if later you want to add a brand as well, that's a choice.
But before deciding to design a logo, you must know the types first. Some advertising experts who are experts in their fields classify logos in many types.
1. Lettermark or Monogram Logo
Some experts also call it the Letter Form Logo. Namely the logo which is based on the initials of the company. Can be one or two letters up to several letters from the company or institution concerned. Usually this logo is used to emphasize simplicity.
For example the logo, IBM, HP or NASA.
2. Word Mark Logo
This type of logo usually uses only the company name. The name will be flavored with supporting ornaments or symbols. But every logo has a philosophy that accompanies it. Can be in the form of a color or slipped special implied slogan.
For example the Google logo, Facebook, Cocacola or Fedex.
3. Pictorial Mark Logo
This type of logo is simpler because it only displays symbols. Although simple, this kind of logo will be longer remembered and continue to live in the minds of people if it continues to be promoted. Because this type of Pictorial Mark represents the identity of each company.
For example the Apple logo, Nike or Twitter.
4. Abstract Logo
There are similarities with the Pictorial Mark Logo. But there is the addition of a philosophy that represents the company from the symbol shown. Many companies use this type in one design because it represents the whole in only one picture. Blogooblok also uses this type of logo.
For example the Adidas, Pertamina, Indosat or Poprevaeng logos. :)
5. Maskot Logo
Mascot is of course the main element in making this type of logo. Although difficult to apply in many mediums, this type is preferred because of its unique shape. And people will easily recognize and receive messages that the company wants to convey.
For example the KFC logo, Michelin or Starbucks
6. Shield Logo
This type is similar to a badge or seal. Formed from symbols or letters that are in a symbol. In appearance it is more attractive. But it is less applicable when applied in various media. Some call this type the Emblem Logo or the Logo Logo.
For example the BMW logo, Harley Davidson or Chelsea Football.
Well, after knowing the types of logos. Please plan what kind of logo you want to make. For the product or company that you desire. Or website or blog.
If you are proficient in using applications such as Corel Draw you can make it directly. But if you do not have and are adept at using it. There are many online logo creation applications that can be used. One of them is The Hoth.
For those of you who want to design a logo, I've made a video tutorial. It's not perfect yet, but hopefully it can help you produce an attractive logo. And of course it's free. Because ordering a logo isn't cheap. :)
