From year to year Google's algorithm is always undergoing renewal. In 2020 now there is certainly the latest trend of SEO that must be known. Especially for those of you who are involved in the blogger world, it is very important to know the update information related to SEO Trends. What developments will you expect to become Google's 2020 Algorithm?
Some techniques may remain the same every year such as the use of optimize for mobile users, use of keywords and so forth. But various changes that occur will further enhance the experience for its users. Knowing the latest Google Algorithm settings is useful so that your website will continue to rank well and compete.
Chances are you will be confused and worried about predictions of SEO Trends in 2020. Instead of worry, try to look at the following information that will tell you the latest Algorithm patterns that you can use so that the blog can continue to survive. By utilizing the Algorithm released by Google, you can also maintain your blog's ranking on search engines. Let's read more.
The Latest Google Algorithm 2020 You Must Know
BERT algorithm
What is BERT? BERT is the term for the abbreviation "Bidirectional Encorder Representations for Transformers". What does it mean? This Google algorithm is related to word processing that is related to other words in a sentence, not individually but in sequence. The main purpose of BERT is to provide satisfaction for Google users according to the keywords they type.
EAT Standards
After discussing BERT, Google's second algorithm is EAT. This is also an abbreviation of the words Expertise, Authoritativeness and Trustworthiness. This algorithm will judge based on the expertise or ability of the author and can be trusted by public readers. This level of expertise can be noted from the content in scientific content as well as good quality.
YMYL Standards
Next is YMYL which stands for "Your money your life". The YMYL category will provide a more stringent assessment from Google. They will check thoroughly starting from the validity of a web page about the author, the company or about the web admin. YMYL includes websites that contain life and finance such as websites relating to investment, finance, medicine, buying and selling, taxes and much more.
Panda Algorithm
The Panda algorithm might already be familiar to you, right? This famous algorithm is undergoing an update or update that is important you know. Starting to be launched on February 24, 2011, of course you have witnessed many changes. The goal itself is to move the position of content sites that have low quality.
The Panda algorithm will automatically rule out all websites that have duplicate article content, plagiarsm content, spam content, keywords dominated content and much more. Pages or sites with this will be downgraded on the Google homepage.
Penguin Algorithm
The Google Penguin Algorithm was launched in 2012. The goal itself is to move the position of pages or websites that have spam links. This algorithm has succeeded in changing the understanding of the sites promoting it with google standards. This is also a nightmare for those who use spam baclink.
Penguin Algorithm has now lowered the ranking of websites that have spam backlinks, backlinks that are irrelevant, unnatural and so forth. Since 2016, the Google Penguin Algorithm has become part of the main algorithm provisions. So, this Google algorithm cannot be underestimated.
Pirate Algorithm
Pirate Algorithm is an SEO technique developed to answer users' concerns and complaints regarding pirated content that can get first or higher in Google SERP search. Isn't something unfair? Therefore, with the Pirate algorithm this problem can be overcome properly.
For web pages that are influenced by Pirate are content that contains music, films or books that are available to download and watch. This one algorithm aims to move the position of pages that have pirated content in an effort to overcome the existence of copyright infringement.
Pigeon Algorithm
Different from the algorithm that we have discussed above. Pigeon Algorithms are valid conditions that affect search results that are considered based on the location of the user. The goal itself is to provide more relevant local search results. After the algorithm is officially released, the location and distance of the user to the object offered as a search result are already taken into account as a ranking factor.
Hummingbird Algorithm
Next is the Hummingbird Algorithm which turns out to be able to bring big changes to the scope of search engine interpretation of user requests. Precisely after it was officially released in 2013, Hummingbird as the main emphasis that provides results based on understanding user intentions.
It also refers to search results that are not based on keywords directly. The Hummingbird algorithm has optimized its understanding of synonyms and also the division of related content based on subject.
Mobile Friendly
The Mobile Friendly algorithm has been updated with the aim of promoting pages that are maximized for mobile users in search engine results sent to the mobile device. This change alone will allow site pages to be mobile-friendly for higher devices in mobile search results.
This update itself will not affect desktop search results. Changes are more assigned to mobile users with pages that are more relevant and comfortable for their mobile devices. Keep in mind that the activity of this algorithm will be specifically aimed at certain pages not the site as a whole.
RankBrain Algorithm
The next algorithm that is no less important is Rankbrain Algorithm. The aim is to provide the best results based on relevance and machine learning. This system will allow Google to be able to better describe in terms of understanding the meaning of the user's request and provide relevant search results based on the request text.
description above is complete information about the latest SEO arrangements for 2020 in the Google Algorithm which is important to note. With the provisions of the ever changing algorithm, you as an online businessman in a blog or website are required to continue to be responsive and able to accept existing changes.
With this information, it is expected to be a reference material for your reflection to further maximize how to apply the latest SEO techniques through the provisions of the Google Updated Algorithm. This short guide can be a tool so that you do not miss tips and tricks to increase income through blogs from year to year. Hopefully this information can be useful.
